Direktorat Jenderal Perbendaharaan

Generally, organizations do not treat their stakeholders equally. In responding to a crisis, external stakeholders such as investors, regulators, media companies, as well as customers, are prioritized because they are perceived as highly influential. <span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">As a result, <span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">employees are often overlooked and treated as internal publics<span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> rather than strategic stakeholders. Contemporary workplaces and digital communication platforms, however, enable employees to create and influence organizational narratives through their daily communication behaviours. Employees are no longer passive audience, but active communicators. This essay argues that employees should be treated as strategic stakeholders, including in responding to a crisis. Employees play significant roles in affecting the effectiveness of crisis readiness and response since they actively communicate with other stakeholders through daily professional and social media interactions. Failing to incorporate employees in crisis management, can potentially weaken organizational crisis readiness and response effectiveness.
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